Portland, OR
Marketing consultant
Systems for growth in the age of AI
The marketing world is changing fast. Get help navigating change and building strategies for an AI-powered future.
Free consult
Marketing consulting
Whether you need a few focused hours to validate your direction or ongoing strategic support, we offer flexible, budget-conscious engagement options.
Strategy building
In a noisy, shifting landscape, trying to "do it all" leads nowhere. We help you focus — crafting clear strategic plans that guide which channels to pursue and which to skip.
Execution & support
From brand positioning, SEO, GEO, and Google Ads, to web design, sales, automation, and AI integrations — every engagement is unique and powered by decades of experience.
Digital marketing is changing…
For starters, Google is sending less traffic to websites (on purpose). And Gartner predicts 25% less web traffic by 2026.
And that’s just the tip of the iceberg.
- Paid ads are getting more competitive and expensive
- Content marketing is getting upended by AI
- Attribution models are unreliable
- SEO is getting harder and taking longer to achieve results
- Social media sites both hide and algorithmically discourage outbound links
- Oh and... the economy is not great
OK. Deep breath.
Everything old is new again
We are in a big moment of change. This also means there are big advantages to be gained by businesses who are not afraid of change.
The good news is that traditional marketing — where you create an amazing brand, craft compelling offers, and build genuine connections with real people — still works.
But there are no shortcuts. And believe me, I know that you’re getting bombarded by marketers and AI founders offering shortcuts online all day long. They can be really convincing. This is because marketers are desperate and selling “shortcuts” is a way to get your attention, your email, and your credit card number. AI creates efficiencies, but it speeds up bad strategies just as well as it speeds up good ones.
Authenticity matters more than ever
In a crowded marketplace of dubious promises, the most important thing is to practice authenticity, vulnerability, and understand that growth happens by putting one foot in front of the other.
Good marketing is like compound interest. And compound interest grows very slowly in the beginning. It may even look like nothing is happening, but if you are brave enough to stick with it, and you can keep your hand off the emergency brake, you will be rewarded with compounding growth.
But you gotta stick with it. This is how marketing has always worked. We’ve just become incredibly impatient and obsessed with misleading metrics and stories of viral success.
Fractional marketers reduce cost and bring more expertise
Growing an in-house marketing team is becoming cost prohibitive. Businesses are increasingly choosing fractional help. Fractional CMOs, freelancers, consultants. You don’t need W2s to build a strong marketing team.
In fact, because I run an agency and freelance community of almost 2,000 members, I could easily build a team of fractional experts to tackle any marketing need.
Diviner is a great choice if…
- You are looking for executive or senior-level marketing support at a fraction of the cost
- You need guidance on where and how to invest in marketing
- You need clarity and support on tools, AI, integrations, and analytics
- You want a real partnership and a relationship that will grow over time
Diviner is a terrible choice if…
- You expect someone to deliver you results on a silver platter (not how marketing works)
- You just want to check the SEO or PPC box and get a report every now and then
- You don't have the time to invest or the guts to take risks
My approach
I don’t believe in cookie-cutter solutions. Each business is unique, and I tailor strategies that fit your specific needs. My goal is to help you refine your brand, position it for success, and create an agile marketing strategy that creates compounding growth.
Frequently asked questions
What does a marketing consultant actually do?
A marketing consultant brings senior strategic thinking to your business without the cost of a full-time hire. That looks like assessing where you are, where you want to go, and building a focused plan to get there, then helping you execute or hand off the work to internal teams or specialists.
How is hiring a marketing consultant different from hiring an agency?
Most agencies sell deliverables in a tier and assign a junior team to your account. A consultant gives you the senior brain across the entire stack and stays vendor-neutral. With Diviner you work directly with Chris Bolton and tap a network of nearly 2,000 fractional marketers when specialist execution is needed.
What kinds of businesses does Diviner work best with?
B2B and service-based businesses who want a real partnership, can invest the time it takes to make change, and are open to having their assumptions challenged. We are a poor fit for clients who want results delivered on a silver platter or who only want to check the SEO or PPC box.
How are engagements structured and priced?
Engagements range from a few focused hours to validate direction up to ongoing fractional support. Pricing depends entirely on scope and cadence; every engagement is scoped individually after a free consultation so you only pay for what you actually need.
How quickly will I see results from marketing consulting?
Strategic clarity shows up in the first few weeks. Tangible market results follow over months to quarters. Good marketing works like compound interest, slow at first then accelerating. If a consultant promises rapid viral growth, ask them to show you a track record.
Free consultation
Want to chat about how we can partner? Diviner offers:
- Brand strategy & positioning
- Marketing strategy development
- SEO & Gen Engine Optimization (ChatGPT, Perplexity, Google AI Overviews)
- AI-powered tech stack optimization
- And more
