Diviner

The Diviner Deep Dive

Brand & SEO Audit

A one-time, end-to-end audit of your brand, positioning, website, SEO, and AI Search presence. Uncover opportunities that lie just below the surface.

Timeline: 3 weeks start-to-finish

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Chris Bolton standing in front of a board with sticky notes, doing web strategy work in a Portland office

What you’ll get

Illuminate Blind Spots

Uncover hidden brand gaps that quietly drain conversions.

Clarify Your Position

Position with surgical precision so the right buyers — and AI engines — lock onto you.

Accelerate Growth

Get a roadmap of quick wins and long-range moves you can act on tomorrow.

What’s included

  • Brand & Positioning Review

    Competitive landscape, point-of-difference analysis, tone & visual cohesion check.

  • UX & Conversion Scan

    Page-speed diagnostics, mobile UX lapses, conversion-path friction.

  • AI Search Audit

    Visibility score across ChatGPT, Perplexity, Google AI Overviews, and more — plus opportunities to improve.

  • Technical SEO Crawl

    Index health, Core Web Vitals, internal link structure, critical errors.

  • Opportunity Matrix

    Prioritized action list — Quick Wins, 90-Day Moves, and Long Plays.

  • 1-Hour Debrief Call

    Walkthrough of findings, Q&A, and next-step recommendations.

  • Roadmap PDF

    15–20 page deck — clarity you can share with any stakeholder.

The process

Phase 1

Divination

We drop into your current reality — brand assets, analytics, competitor signals, and customer perceptions. Quick intake call, survey + data pulls.

Phase 2

The Descent

We dig. Code crawls, UX heuristics, SERP forensics, schema scans — every layer that shapes visibility and conversion.

Phase 3

The Excavation

Deep analysis of your brand, positioning, content, and AI search readiness. We mine for the insights that actually move the needle.

Phase 4

The Map

Findings become a navigable plan: quick wins, 90-day moves, and long plays, prioritized by impact vs. effort.

Deep dives can also be customized to address specific pain points and needs.

Frequently asked questions

How long does the Diviner Deep Dive take?

The full audit runs three weeks from kickoff to delivery. Week one is intake, data pulls, and discovery. Weeks two and three are deep analysis, prioritization, and assembling the roadmap, ending with a one-hour live debrief.

Who is the Deep Dive a good fit for?

It works best for businesses with an existing website and at least some traffic or marketing history to analyze — established service firms, B2B brands, and growth-stage companies that suspect they are leaving opportunity on the table. If you are pre-launch with no analytics yet, a strategy engagement is usually a better starting point. The Deep Dive shines when there is real data to mine.

What's actually in the final deliverable?

You receive a 15 to 20 page roadmap PDF covering brand and positioning review, UX and conversion findings, an AI search visibility audit, a technical SEO crawl, and a prioritized opportunity matrix split into Quick Wins, 90-Day Moves, and Long Plays. We close with a one-hour debrief call to walk through findings, answer questions, and discuss next steps. Everything is yours to keep and act on.

How is this different from a free SEO audit tool?

Automated tools surface technical errors but miss the strategic picture — positioning gaps, brand cohesion, conversion friction, and how AI engines like ChatGPT and Perplexity actually represent you. The Deep Dive combines tool data with human analysis from someone with twenty-plus years in digital marketing. You walk away with a prioritized plan, not a 200-row spreadsheet of warnings.

Do I have to hire Diviner to implement the recommendations?

No. The Deep Dive is a standalone product and the roadmap is yours to execute however you like — in house, with another agency, or with us. Many clients use it to align their internal team or vet other vendors. Some choose to continue with Diviner on implementation, but there is zero obligation.

Interested in the deep dive?

Let’s schedule a quick call and see if we’re a good fit.

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