Portland, OR
Generative engine optimization (GEO)
Systems for growth in the age of AI
GEO is about aligning your marketing strategy with the realities of how AI-powered tools — chatbots, voice assistants, and intelligent search engines — influence customer interactions.
Free consultation
GEO: Optimizing your business for AI search
AI is rapidly changing how we live, work, and market our businesses.
Gartner predicts that traditional search engine volume will drop 25% by 2026. AI tools like ChatGPT are simply better than traditional search engines at helping consumers find what they want.
Because of this, Google has been rapidly integrating AI into its search results so it behaves more like ChatGPT. In fact, reports say 50–75% of Google searches now incorporate AI answers at the top of the result.
What this means is that we need to start optimizing our businesses for AI search engines. This new discipline is called GEO.
A new search landscape
Unlike traditional SEO, which focuses on keyword searches, GEO focuses on understanding intent, context, and personalization — and publishing deeper insights about your business and brand across a variety of platforms.
AI doesn’t just process words; it processes meaning. It connects dots, draws conclusions, makes cost/benefit analyses, and anticipates needs.
GEO is about ensuring your brand provides AI with the content it needs to recommend your business at the right time to the right people.
Optimize for AI by going deeper
Optimizing your web presence will be even more critical in the era of AI. Every review, discussion, web page, video, and podcast that mentions your brand becomes a potential talking point for an AI chatbot.
And while this is great for consumers, it also means business owners need to be particularly diligent about managing their brand and organizing, maintaining, and publishing information that differentiates their products and services with consistency. It means developing a deeper level of brand content that is consistent and congruent across publishing platforms.
And it means using new tools for optimizing your online presence.
Consumer behavior is changing
The rise of AI has fundamentally changed how people seek information and make decisions.
From Searching to Finding
Customers now expect instant, accurate answers instead of sifting through pages of search results.
From Browsing to Conversing
AI chatbots and voice assistants have made interactions more conversational and personalized.
From Passive Consumption to Active Expectation
Customers want tailored solutions delivered proactively, without them having to ask twice.
These shifts demand a new approach to marketing — one that anticipates and aligns with how people think and behave in an AI-first world.
How Diviner can help you adapt
At Diviner Agency, we specialize in helping businesses navigate the profound shifts brought about by artificial intelligence — not just in technology, but in how customers think, search, and engage.
GEO represents the next evolution in digital strategy, and we’re tapped in.
Our GEO services are custom designed to make the biggest impact without breaking the bank. We’re here to help your business embrace these changes and thrive in the evolving digital landscape.
Services
AI-Assisted Brand Audit
A brand audit is a great way to get a sense of how an AI might interpret your brand and talk about it with your potential customers. It also produces insights into how you might differentiate to become more mentionable.
Brand Database Development
A brand database that takes inventory of your brand across the internet is useful in more ways than one. It can reveal gaps, insights, and opportunities, while also allowing us to use AI tools to access your brand data and improve your presence.
GEO Content Structure & Strategy
GEO requires a content strategy that exposes deeper information about how your business ticks, and leverages authoritative content hubs.
Structured Data and Schema Markup
AI thrives on structure. By implementing advanced schema markup, we ensure your content is easily understood by AI, increasing your visibility in featured snippets, voice search results, and intelligent answers.
Personalization and Engagement
AI tools prioritize personalized experiences. We help you create dynamic content, user flows, and campaigns that adapt to individual customer needs, fostering deeper engagement.
Enhanced Customer Journeys
AI influences every stage of the customer journey, from discovery to decision-making. We map and refine your digital touchpoints to align with how AI guides users through their journey.
GEO marketing strategies
To succeed in the age of AI, businesses should embrace these key activities.
Answer Questions, Don’t Just Sell
Create detailed, useful content that solves problems and builds trust. FAQs, how-tos, and comprehensive guides are invaluable.
Optimize for Voice and Conversational Search
Use natural, conversational language in your content to align with how people speak to AI tools.
Invest in Rich Media
AI often pulls from multimedia content like videos and infographics — ensure these assets are optimized and accessible.
Leverage AI Tools for Insights
Use AI-driven tools for customer behavior analysis, intent mapping, and predictive analytics to stay ahead of trends.
Focus on Customer Experience
From faster load times to personalized interactions, ensure every aspect of your digital presence feels seamless and intuitive.
This is now. Not tomorrow.
The rise of AI isn’t a distant future — it’s happening now. Businesses that adapt to these shifts today will gain a competitive edge. The key is understanding that GEO is not just about technology; it’s about understanding your customers on a deeper level and aligning your strategies to their changing expectations. At Diviner, we don’t just optimize for AI; we help you optimize for people in an AI-driven world.
Free consultationFrequently asked questions
What is generative engine optimization (GEO)?
GEO is the practice of optimizing your brand and content so AI-powered tools like ChatGPT, Perplexity, Google AI Overviews, and Gemini surface and recommend your business when users ask relevant questions. It overlaps with SEO but focuses on machine-readable structure, brand consistency across the web, and citation-worthy content.
How is GEO different from traditional SEO?
Traditional SEO optimizes for keyword-driven results pages on Google. GEO optimizes for answers generated by large language models, which weigh brand mentions across the web, structured data, and the depth and clarity of your content. We typically run both as a single program because the underlying foundations overlap.
Can I rank in ChatGPT and Perplexity?
You cannot rank in the traditional sense, but you can absolutely become a brand that AI engines cite, recommend, and quote. That comes from a combination of brand consistency across the web, schema markup, authoritative content, and getting referenced in places these models pull from.
Is GEO worth investing in if my SEO is already working?
Yes, especially now. Gartner predicts traditional search volume drops 25% by 2026 and Google has already woven AI Overviews into 50 to 75% of results. The businesses building GEO foundations today will have a meaningful head start as more discovery shifts into AI tools.
How do you measure success with GEO?
We track AI-engine brand mentions and citation share, structured-data coverage, branded query volume, and referral traffic from AI sources where it is available. We also monitor how ChatGPT, Perplexity, and Google AI Overviews describe your brand over time. It is less about rankings and more about share of voice in machine-generated answers.
Free consultation
- Brand strategy & positioning
- Marketing strategy development
- SEO & Gen Engine Optimization (ChatGPT, Perplexity, Google AI Overviews)
- AI-powered tech stack optimization
- And more
